Personal branding
by jd.

THE BUYER-CLARITY SCORECARD

What does a buyer
see in your profile?

Open your LinkedIn profile and look at it as someone meeting you for the first time. Answer ten questions honestly. You’ll get three useful priorities to work on.

0 of 10 answered. Choose the answer that best reflects your profile today.

01Can a visitor identify exactly who you help?
02Is the problem you solve clear in the first few lines?
03Can someone understand the service you offer without a call?
04Does your profile explain your distinctive perspective?
05Are your main claims supported by real examples?
06Are outcomes shown with their context and limitations?
07Can a visitor find a relevant work sample or case example?
08Do recent posts answer questions a potential buyer would ask?
09Is there one clear and relevant next step?
10Do your profile, content and offer tell the same story?

A simple headline exercise

I help [specific buyer] solve [recognisable problem] through [clear service].

Then add one reason to believe you: relevant experience, a permitted work example or a supported outcome. Use the structure as a first draft, then write it in your own voice.

YOUR PRIVACY

Choose what is useful.

Essential preferences keep this choice and your theme. Optional measurement helps improve the site.

Read the privacy notice ↗

A QUICK GUIDE

Where does it feel stuck?

Choose the closest starting point.

My profile does not explain my work ↗I do not know what to post ↗I want support building my brand ↗I want to share an idea or conversation ↗