jd. / NAME & VOICE
PERSONAL BRAND POSITIONING WORKSHEET

1. THE PERSON YOU WANT TO REACH
Who are they? What situation are they in? What question do they need help answering?

2. THE WORK YOU CAN EXPLAIN
What do you know well enough to explain with an example? What have you actually contributed?

3. THE PROBLEM IN THEIR WORDS
How would your intended reader describe the problem before learning your professional language?

4. YOUR WORKING POSITION
I help [specific audience] with [recognisable problem] through [the work I do].
Rewrite this sentence in words you would use in conversation.

5. A REASON TO BELIEVE YOU
Choose a relevant decision, contribution or permitted work sample. Describe its context, your role and what it shows.

6. A USEFUL NEXT STEP
What can an interested reader do? State what they will receive when they take the step.

7. A FIVE-SECOND CHECK
Show your opening to a relevant reader briefly. Ask who the work is for, what it helps with and what to do next. Record their answer before explaining your intention.

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